08-27-2013, 12:10 PM
Here's the one that got me. In an 08/23 interview about how Blizz is glad they went the casual route, Tom Chilton dropped this one:
Quote:For Blizzard it makes sense [to go free-to-play] at some point. But a lot of the risk is in making that transition. You hear stories about developers going free-to-play and getting double the number of players, but you don't always know it works out that way and how long it stays that way. We really don't know what the rate is before people drop off and lose interest.It was obviously an inevitability, but I found it very interesting to see such direct discussion about it from the lead designer.