New Guild Services

[Thorran]

http://us.battle.net/wow/en/blog/3710215


Short Version:

•Guild Master Faction Change costs $40 US.
•The Guild Master Realm Transfer costs $35 US.
•The Guild Name Change costs $20 US.
•You will receive a $10 discount when purchasing Guild Transfer and Faction Change in the same transaction, for a new total of $65 US.

Note that this is just for the guild itself. Individual members will still have to pay to transfer.

Basically, you pay even more money so you don't lose your guild rep. Good joke.